(Credit: @ROLEX/YouTube)
Rolex uploaded Friday a YouTube video about the Conseil Européen pour la Recherche Nucléaire, the first tribute to the Geneva-based scientific organization since the Milgauss was discontinued in 2023. The clip is currently unlisted on YouTube.
The clip is part of a longer video Rolex posted Friday on Rolex.org, as well as an article highlighting the foundation's efforts to inspire future scientists.
Rolex and CERN have a linked history since 1956, when the brand collaborated with CERN scientists to develop a tool watch capable to withstand magnetic fields up to 1,000 gauss. Despite the Milgauss’ discontinuation nearly two years ago, Rolex has remained the biggest sponsor of the CERN & Society Foundation.
Coronet reported last year that Rolex engineers had successfully tested movements with lead-free brass balance wheels, exposing them to magnetic fields up to 4 tesla, or 40,000 gauss, without observing any impact on performance.
A potential Milgauss revival could incorporate cutting-edge, eco-friendly materials and enhanced anti-magnetic technology, Coronet has argued, aligning the new model with the brand’s broader Perpetual Planet Initiative while paying tribute to scientists.