Leonardo DiCaprio at a pre-Oscars party in Beverly Hills, Calif., on March 1, 2025. (Photo credit: Backgrid via TMZ.com)
One of Rolex’s biggest nights is about to take center stage. The Academy Awards, broadcast to more than 200 countries, has long been a marquee moment for the brand, but this year, it carries even more weight. It’s the first Oscars since Rolex signed a major film star as an official ambassador.
On Thursday, Rolex unveiled images of its signature Greenroom, the backstage retreat it has designed for the ceremony since 2016. This year’s theme — restoration of the natural world — draws inspiration from Rewilding Chile and Rewilding Argentina, conservation initiatives supported by the brand’s Perpetual Planet Initiative.
Rolex’s one-minute spot that will air during the broadcast will feature appearances by filmmakers James Cameron, Alejandro Iñárritu, Martin Scorsese and Kathryn Bigelow before arriving at Leonardo DiCaprio, his first time speaking in a Rolex commercial. “Every time I would get tired of a scene and not want to persist, I would say: pain is temporary, but films are forever,” DiCaprio says.
The ad closes with a shot of a Day-Date 40 in Everose gold, Sundust dial, the same model that will be displayed in the Greenroom, according to Rolex.
Whether DiCaprio will attend the ceremony remains unclear. While not a nominee, Hollywood insiders suggest he may make an appearance to support longtime friend Adrien Brody, a Best Actor contender for The Brutalist.
On Saturday, DiCaprio was seen at a pre-Oscars party in Beverly Hills, the first time since his partnership with Rolex was announced. The actor, often photographed without a watch, was spotted wearing a Day-Date in Everose gold.