Rolex’s Chêne-Bourg site. (Photo credit: Rolex)
Coronet is always ready to comb through any Rolex updates and couldn’t let this one fly under the radar. This time, it isn’t about a new release or a sponsorship. But, on Saturday morning, a swarm gathered outside Rolex’s Chêne-Bourg facility — quite literally.
A colony of bees took up residence in a plane tree near the entrance, prompting a call to the volunteer firefighters of Thônex, a nearby town. Two responders, suited up in protective gear, scaled the tree to secure the scene. The firefighters used water to dampen the bees’ wings, making them easier to collect. The area around the tree was cordoned off, and the bees were left in peace until an apiarist could retrieve the swarm later that evening.
Rolex’s Chêne-Bourg facility, near Geneva, is known for its development and production of watch dials; it is where “the face of the watch takes shape,” as Rolex puts it. Whether the bees approved of the new Land-Dweller’s honeycomb dial is anyone’s guess. But the buzz around the brand is still going strong.