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Antoine Turrettini, left, and his uncle, Henri Turrettini. (Credit: Quaero Capital and de Pury Pictet Turrettini)

At the Foundation Behind Rolex, Geneva's Elite Still Prevails

July 19, 2026

The Hans Wilsdorf Foundation is continuing its tradition of appointing directors from Geneva's business, legal and civic elite. It named Antoine Turrettini to its board, making him one of the board's seven current members overseeing the private foundation that owns 100% of Rolex while supporting public projects across Geneva, according to a filing in the Geneva commercial register published this month.

Mr. Turrettini is the nephew of Henri Turrettini, who co-founded the Geneva wealth management firm de Pury Pictet Turrettini in 1996 and served on the boards of both Rolex and the Hans Wilsdorf Foundation from 2006 to 2020. Originally from Lucca, Italy, the Turrettini family settled in Geneva during the Protestant Reformation and has produced generations of bankers, lawyers and public officials. When Henri Turrettini’s father, a former member of Geneva's legislature, died at 90 in 2012, both Rolex and the foundation published memorial notices.

Now, representing a younger generation of one of Geneva's oldest families, Antoine Turrettini, the foundation's newest appointee, is already well established in Geneva's financial circles. A partner overseeing infrastructure investments at Quaero Capital, he joined the firm in 2014 after working in infrastructure finance at Edmond de Rothschild.

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