(Photo credit: Artisans de Genève)
Just a few months after it introduced a Submariner with moonphase, Swiss-watch customization brand Artisans de Genève unveiled a skeletonized-movement Rolex Daytona with a mirror-polished Murano aventurine dial it had made for a client.
Murano aventurine, often nicknamed the Venetian stardust, is a glassy material which creates a sparkling effect, a 400-year-old glass-making technique originating in Venice. The Daytona 116500 features a matching bezel insert and rose gold hands.
Artisans' customization job, which cost the owner 39,520 Swiss francs, comes at a time when Rolex’s new collection has been criticized for little design innovation. Artisans said on Thursday it is the fifth time this client is using Artisans' services though it wouldn’t reveal his or her name. Last year, Maroon 5 lead singer Adam Levine revealed his Artisans-customized Daytona with neon dial and skeletonized movement on watch media Hodinkee.