AI Teases Watch Lovers With Lego-Rolex Collab

Photo credit: @AIslides on TikTok

What happens when the most reputable brand teams up with the most reputable watch brand. We could only wish! A TikTok user has recently created and posted this AI-rendition of a Rolex-edition lego set, and it has the watch community’s imagination running wild.

The AI-generated pictures captioned “Lego Luxury Watch Sets,” which include Rolex, AP and Cartier, went viral last week and were reposted on major high-horology accounts on Instagram. “It would probably be the collaboration that satisfies everyone. Please @lego do it,” one Instagram user wrote. “It would be the best way to introduce children to the field of fine watchmaking.”

Dear Santa…