(From: Rolex)
As Rolex generates record profits and enlist more Testimonees than ever, this was bound to happen: tennis, golf and ski converged in just one weekend bringing rare exposure to the brand.
The Indian Wells tennis tournament in California is the best-attended tennis tournament outside the four Grand Slam, the second largest tennis tournament in the country behind the US Open. Both man and woman winners this weekend are Rolex Testimonees, wearing a Daytona and a 1908, respectively, as they lifted the trophy. I wrote in January that Rolex now sponsors more tennis players than any other kind of celebrities.
Meanwhile in golf, Scottie Scheffler, another Rolex Testimonee, was crowned the champion at TPC Sawgrass on Sunday rocking a white Datejust on Jubilee, the first player to win back-to-back titles.
On the slopes in Austria, Lara Gut-Behrami won the Alpine skiing World Cup overall title, wearing the watch she’s most often spotted with: an Everose gold Daytona.