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(Photo credit: Rolex)

Antitrust Authorities Sign off on Rolex's Acquisition of Bucherer

July 13, 2024

Antitrust authorities both in Europe and Switzerland have removed any hurdle to Rolex buying its largest retailer, Bucherer.

Bucherer last August had agreed to sell itself to Rolex, a choice made by owner Jörg Bucherer in the absence of direct descendants, according to a Rolex press release.

Following the approval of the European Competition Authorities, the Swiss Competition Commission (COMCO) said this week it had also green-lighted the Bucherer buyout. There is no stipulation to the approval, a spokesperson for COMCO said.

Jörg Bucherer passed away last November. He was the last businessman to personally know Rolex founder Hans Wilsdorf and work with him.

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