Photo credit: Jean-Christophe Bott
Rolex is moving forward with plans to set up temporary production sites, in Romont and Villaz-Saint-Pierre, until 2029, when the new 2,000-employee Bulle facility is up and running.
Renovations for the Tetra Pak halls, in Romont, began earlier this month and will top 33 million Swiss francs. The new site will have between 250 to 300 Rolex employees, who are slated to transfer to the Bulle location in six years.
Rolex getting a jump on production before the Bulle site is ready won’t help the current state of its secondary market, whose value is already in decline, according to a WatchCharts & Morgan Stanley report out last week.
Few are opposing Rolex’s move to the defunct Tetra Pak site in Romont. The Swiss non-profit bicycle organization Pro Vélo said last week the current plans didn’t include enough parking spots for bicyclists.