(Photo credit: Rolex)
“Diversity, equity and inclusion are priority topics for Rolex.” That's according to a document produced by Rolex and reviewed by Coronet. “Aware of the potential attached to diversity within managerial functions and technical professions in particular, the company is taking new measures to increase diversity at every level,” the document reads.
Rolex standing firm on DEI initiatives bucks the trend of companies that have recently abandoned diversity programs, as backlash toward DEI policies continues to grow. Meta on Friday said it is joining other corporations like Ford, McDonald's and Walmart that have pulled the plug on their DEI initiatives.
Still, in an industry traditionally dominated by men, Rolex said it is focused on increasing diversity within managerial and technical roles. Efforts to bridge this gap include active recruitment of women and showcasing diverse profiles at educational forums and student events. “New training courses are being developed to raise awareness of this topic among all management staff and teams,” Rolex said in the document.
Rolex's workforce currently comprises 43.1% women, but this drops to 18.6% in management roles, a disparity the brand is addressing through targeted initiatives. Rolex’s employee base currently includes 94 nationalities spread across 150 distinct professions, the document shows.