For 2024 I am predicting the Rolex market will continue to soften as the brand catches up with deliveries. But in the longer term, artificial intelligence will make its way into watchmaking — and not just in watch design or engineering, but also online customer service…

What's the ultimate resistance test a Rolex Explorer can be put through? Hiking a mountain? River-rafting? Repelling? How about being strapped to the wrist of a stunt double, day after day…

The new Rolex manufacture in Bulle slated to open in six years will help with endless waiting lists. Or will it? India, now the most populous country in the world and the fastest-growing major economy, only counts 25 Rolex boutiques…

Paul Newman has done more for Rolex than any other brand ambassador, including Roger Federer, that is clear. Still, how long can future generations of Rolex collectors or clients really relate to a man born in 1925? My next pick.

Rumors abound whether the Rolex Milgauss — once dubbed “the watch for scientists” — will be revived. It could be and it should be, I argue. But for a different kind of scientists…

Dr. Baker Perry and his team of explorers and scientists went on the largest scientific expedition ever undertaken to the world’s highest mountain, installing the two highest operating automated weather stations on Mount Everest, at 27,000 feet, an exploit that would earn them a Guinness World Record…

One of the biggest reasons Rolex bought Bucherer last August is often missed. The size of Rolex’s real estate empire is mind-boggling and continues to grow…

By next week, the Ecole d’Horlogerie de Genève, the esteemed watch school that will mark two hundred years next year, will officially have moved to a new building in Plan-les-Ouates, the same Geneva suburb that hosts one of the four Rolex's manufactures…

When I reach for the handset to make a Public Address welcoming my passengers onboard the Boeing 767 I fly for Delta, I often think of the Pan Am captains before me. They would welcome their passengers to a Pan American Jet Clipper before crossing the High Seas. They're the giants on whose shoulders I stand. They've flown boat-planes, propeller planes and the first airliner jets which took four pilots to manage. They literally wrote the book on air safety...

"So, how are you doing?" I was on the phone with Gary Powers Jr., the son of the famous U-2 pilot shot down at 70,000 feet over the Soviet Union during the Cold War. We were just a couple of hours before his dad's Rolex was being auctioned in Geneva. "I'm a nervous wreck," he tells me. I laughed, then I told him I'd call back and check on him after the auction…

Corporal Clive James Nutting, above, far right, decided to order a stainless-steel Rolex Oyster 3525 Chronograph from Rolex while being held as a prisoner in Germany, in camp Stalag Luft III, during World War II. The 3525 Chronograph is the one depicted in the 1940s Rolex ad below. "Because of its high accuracy, this chronograph is recommended especially for technical and scientific work," the ad reads in French before warning the user of its lack of "100%" water resistance due to the pushers…