Crowned champions. (Photo credit: NFL via Twitter)
On Sunday, the biggest sports league in the world by revenue held its biggest event — in the world’s biggest Rolex market. The average 30-second ad during Super Bowl topped $7 million dollars. A record 123 million fans watched the event.
Rolex's partnerships extend to the highest level of elite sports, including equestrianism, golf, motor sport, skiing, tennis and yachting, but leave out NFL football.
Still, San Francisco 49ers quarterback Brock Purdy, 24, swapped his Apple Watch Ultra for a Tudor, a brand owned by Rolex SA, as he entered Super Bowl LVIII in a game against the Kansas City Chiefs, a team led by Patrick Mahomes, 28, already famous for his Rolex collection: GMT-Master II, platinum ice-blue Day-Date and rainbow Daytona, to name a few.
In one of the multi-million-dollar commercials on Sunday, titled “Tom has won enough,” a steel sports Rolex was spotted on the wrist of Tom Brady, who has won the most Super Bowls of any player in NFL history.