(From Rolex.com)
Rolex has introduced a new “Accessories” section on its official website, the first time the brand has listed non-watch products online. The page features 18-carat gold cufflinks inspired by Rolex design motifs such as the fluted bezel and crown emblem, along with a desk clock styled after the Submariner Date. According to Rolex, the accessories “reflect the visual codes of the brand while meeting the same high standards in terms of quality and reliability as those of any Rolex watch.”
Coronet reported Rolex’s plans to introduce accessories on its website back in September, giving new visibility to items previously available only through Official Jewelers. For Rolex enthusiasts, the introduction of accessories creates a new entry point into the brand. Still, prices remain firmly within the luxury tier, with gold cufflinks starting above $5,000. The Submariner desk clock is listed at $10,270.
The move is not unique in the industry. Patek Philippe maintains a “Jewelry & Accessories” section on its website that includes cufflinks, rings and earrings. Rolex’s new section is the latest sign it sees demand for jewelry items that extend beyond watches.