Rolex display cases may remain empty, but the growing forest of cranes above Bulle has become a visible reminder of the extraordinary lengths Switzerland’s largest watchmaker is willing to go to expand production in one of the world’s most tightly regulated industrial environments…

The Rolex Yacht-Master II can feel sometimes removed from the brand’s other Professional models because of its highly specific purpose. Yet, beneath its polished exterior is one of the most technically complex movements Rolex has produced…

Amid all the talk of AI taking over jobs, dial manufacturing at Rolex may be among the safest crafts in Switzerland. More than any other part of the watch, it is where beauty, art, technology and expertise meet at the most visible level…

The story of the watch that managed to shut the world out. Rolex is celebrating, in 2026, the 100 years of the Oyster, the first waterproof and dustproof wristwatch in the world…

The new 3D renderings provided by Rolex offer the clearest look yet at its future manufacture. Construction began in 2025 just outside the Swiss town of Bulle, and the site is scheduled to open in 2029…

At Dubai Watch Week on Nov. 19, 2025, Rolex CEO Jean-Frédéric Dufour offered a rare look at how the brand thinks about its future. He discussed the importance of long-term partnerships, the use of AI in manufacturing, and the balance between innovation and tradition…